Founded in 1998 by former professional cyclists Chris Koppert and Frank Moons, BBB Cycling has grown into a leading supplier of cycling equipment in over 40 countries. With their background, the founders understood exactly what cyclists need and created a company dedicated to delivering smart, functional products at fair prices.

From their Dutch headquarters, the company designs and develops over 1,500 unique products across 40 different categories – from bicycle helmets and clothing to tools, components and accessories. The products have received more than 100 design and innovation awards and are known for their well-thought-out solutions and durability.

BBB Cycling’s motto “Part of your ride” reflects their mission to be a natural part of every cycling experience. Whether you are a road rider, mountain biker, commuter or exerciser, their products are designed to enhance your cycling experience so you can enjoy the moment and the special feeling of freedom that cycling gives.